amika: the protector color protect + strengthen shampoo

amika: the protector color protect + strengthen shampoo is next level wash care that preserves color vibrancy up to 40 washes, strengthens 11.5x, and leaves hair shinier + stronger than ever. It is for fine – medium (1-3c) hair types looking for the ultimate color protecting wash care. It is clinically proven to increase shine on color treated hair*, hair is 9.2x more manageable + moisturized*, and hair has 91% less breakage*. It supports color longevity, cleanses without stripping color, and protects + strengthens color-damaged + bleached hair*.

*CLINICALLY TESTED